Rethinking M&E Revenue Management: Driving Profitability and Innovation in Hospitality
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This white paper explores the untapped potential of Meetings & Events (M&E) as a revenue driver in the hospitality industry. Based on insights from leading professionals and roundtables chaired by Heather Hart, it presents actionable strategies to overcome cultural, technological, and organizational barriers, ensuring M&E achieves the recognition it deserves.
Description
Discover how Meetings & Events (M&E) can become a transformative revenue stream for the hospitality sector. ‘Rethinking M&E Revenue Management’ highlights the findings of four industry roundtables chaired by Heather Hart, a leading M&E strategy expert, and supported by Edwards & Finn’s innovative leadership.
This comprehensive white paper delves into the challenges holding M&E back, including:
- Limited senior-level representation and fragmented ownership.
- Technological shortcomings, such as lack of integration and automation.
- Absence of standardised metrics and benchmarks for performance evaluation.
- Underinvestment in talent development and resource allocation.
Key actionable recommendations include:
- Consolidating M&E under unified leadership for strategic alignment.
- Developing advanced tools and technology tailored to M&E.
- Establishing industry-wide metrics and benchmarks.
- Promoting collaboration between industry stakeholders to foster innovation.
With a call for industry-wide collaboration, this white paper provides a roadmap for unlocking the full potential of M&E. It’s a must-read for hospitality leaders, revenue managers, and technology providers looking to drive innovation and profitability.
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