Malta
Competitive Salary + Benefits + Bonus
We’re very excited to be working with Verdi Hotels as their exclusive recruitment partner, covering all areas of commercial, including Revenue Management, Sales, Marketing, e-commerce and Data Analytics. We’re working closely with their commercial leadership team as we look for a Area Director of Sales & Marketing to join their dynamic function based in Malta. This is the first of a number of roles being released across the whole of the commercial function as we help to build this area of the business.
The ideal candidate is a strong multi-property Director of Sales & Marketing with a proven track record of success, looking for a new challenge within a prestigious brand to manage a number of key properties for the region. Due to the nature of the opportunity, you’ll need to be commercially minded, self-motivated and well-versed in leading and developing teams.
As Area Director of Sales & Marketing, the primary function of this role is to create, manage, & animate the sales relationships between clients, partners and Global Sales Office support teams, as well as leverage marketing supports for the business through centralised resources & local team activities.
Responsibilities:
- Develop comprehensive commercial plan that aligns with the business long term goals & objectives
- Conduct market research to identify trends, customer preferences, & competitor activities
- Collaborate with cross-functional teams to ensure commercial strategies are integrated with other departments, such as operations & guest services
- Develop & execute effective sales strategies to achieve revenue targets & maximise profit contribution
- Identify new business opportunities, partnerships, and revenue streams
- Establish & engage relationships with key clients, corporate & leisure accounts, travel agencies & partners
- Drive & develop the Discovery & Radisson loyalty programmes across the hotels’ client base
- Engage respective members through hotel animations & events to increase awareness & engagement
- Identify and negotiate strategic partnerships with local businesses, event organizers, and other relevant entities to enhance the hotel’s visibility & reputation
- Manage marketing activities for the hotels & related outlets including restaurants, bars, spa & activities
- Monitor & analyse the effectiveness of sales activities & strategies using relevant metrics & tools
- Provide regular reports to the business, highlighting key performance indicators, insights & suggesting improvements
- Develop & manage the sales budgets, ensuring efficient allocation of resources for maximum ROI
- Manage the team effectively, ensuring engagement & morale is cultivated, as well as development & growth of the team members
- Revenue & profit contribution
- Contract performance
- Customer & Guest satisfaction & engagement
- New business development
- Membership engagement
- ROI on sales & marketing investments
- Team development & performance