Birmingham
Competitive Salary + Benefits + Bonus
We’re excited to be working with a new key client who is a truly prestigious leader in the hotel and venue space. We are collaborating with their Operational and Commercial Leadership Teams as we look for a key commercial leadership role accountable for delivering significant commercial growth across the business.
The Director of Commercial will be a key member of the senior leadership team, responsible for leading the Hotel’s commercial strategy and driving sustainable, profitable revenue growth. Bringing together revenue management, sales, distribution and marketing, the role will ensure an integrated approach to demand generation, commercial performance and market positioning.
Due to the nature of the role and business, we are looking for a strong commercial and strategic thinker, with the ability to translate plans into clear action and results.
Responsibilities:
- Developing, leading and regularly reviewing the hotel’s five-year commercial strategy, covering revenue management, sales, distribution and marketing
- Taking ownership of the annual accommodation, Conference & Events and Sales & Marketing budgets, ensuring activity supports revenue growth and profitability
- Using data, market insight and commercial analysis to identify opportunities, respond to risks and make informed recommendations
- Maximising the profitable use of bedrooms, conference and event spaces and the wider commercial inventory
- Leading pricing, forecasting, inventory management, distribution strategy, channel mix and book-direct activity
- Driving growth in market share, revenue performance, RGI, profitability and competitive positioning
- Overseeing proactive sales activity, account development, new business opportunities and commercially valuable partnerships
- Leading the hotel’s marketing strategy, brand positioning, digital activity, campaigns, CRM approach and commercial collateral
- Building strong relationships with key stakeholders, identifying opportunities to maximise direct business alongside external market growth
- Presenting clear commercial updates, performance insight and recommendations to the CEO, Board, Executive Team and relevant key stakeholders
- Leading, coaching and developing the commercial team, setting clear objectives and KPIs and creating a high-performing, collaborative culture
