Director of Sales

London

£80K-£90K + Benefits + Bonus

We’re excited to be a recruitment partner to a brand-new client, which is a global luxury hotel brand. We are working with their Commercial Leadership Team as we look to fill a key commercial leadership role. This Director of Sales position will take the lead within one of London’s most gorgeous luxury hotels.

The Director of Sales serves as the strategic leader responsible for driving the growth, profitability, and market positioning for the Hotel. This role will cultivate relationships with high-value corporate partnerships and secure new and repeat business. Using strong industry relationships already in place, the Director of Sales will shape the property’s competitive advantage while collaborating across departments to maximise revenue opportunities. Through data-driven insight, proactive market engagement, and a commitment to luxury service, this role ensures that this key hotel is perfectly positioned.

The ideal candidate will be an accomplished sales leader with extensive experience in luxury hotel sales. A proven track record of success driving commercial growth, developing strong client relationships, and leading high-performing teams.

Responsibilities:

  • Create and implement the Hotel Sales Strategy to achieve forecasted and budgeted revenues
  • Lead the annual budgeting process and monthly revenue forecasting
  • Manage and develop the Sales Team, setting clear objectives and driving performance
  • Build and maintain strong relationships with clients through direct sales, trade events, and networking
  • Ensure all sales proposals, contracts, and communications comply with brand standards and hotel policies
  • Review room and event space inventory and implement strategies to maximise revenue opportunities
  • Collaborate with Revenue, Operations, and other departments to drive commercial performance
  • Monitor sales activity and market trends, adapting strategies to achieve business goals
  • Maintain departmental budgets, forecasts, and cost controls
  • Foster a high-performing sales culture through coaching, training, and leadership
Thomas Finn Managing Director of Edwards and Finn Black and White

Thomas Finn

Company Director